Pinkfong subtly and not so subtly appeals to this stoned adult audience with videos rooted in nostalgia for phenomenons small children know nothing about. The colors are bright, the songs are catchy and everything is as cute and upbeat as possible.īut if Baby Shark and Pinkfong are slaves to the formula it’s a formula that works, both for the very small children that are its target audience and the stoned adults that are the secondary market for so much kid’s fate. It’s a shiny, happy world full of big-eyed, painfully adorable creatures who never stop smiling, giggling, winking, and shimmying to express the ineffable, infectious joy of being alive. Baby Shark and his family do nothing more than swim and hunt in the song/clip that introduced them to the world but in the videos that followed they pretty much do everything, and do it with panache.
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